In 2012 we were asked to create a series of exclusive custom prizes to promote Zac Brown Band's upcoming album and tour, of which Jack Daniel's was a sponsor.  We created a snare drum from whiskey barrels, a branded Taylor guitar, a 7 inch vinyl record, and restored a vintage jukebox - all with a unique Jack Daniel's twist.  Fans could enter to win these prizes through the Jack & Zac website - so to drive traffic we created videos to tell the unique story behind each prize.

Director/DP: Nate Laver
Winner : Hatch Gold