To raise awareness for new boutique hotels Element & Aloft we had to make a variety of content that appealed to 2 very different markets - fun seeking millenials and zen seeking business travelers. Given our respective audiences the content we produced ran the gamut stylistically - from the experiential ‘Hotel Tour’ to the simple & stylish Element social videos. For the ‘Hotel Tour’ specific rooms served as tour stops in a series of intimate concerts for lucky fans. It culminated with a live set and grand opening party for the press in Aloft’s lobby bar.  

'Hotel Tour' Production Co : Cobrandit / DP: Owen Mack / Artist: Will Dailey

Featured in Adland, Communication Arts, Vanyaland.

Winner: Hatch Silver

'Elements' Production Co: Jamtron / Director:  Jeff Ledellaytner