For the release of Jack Daniel's brand of cinnamon-infused whiskey we wanted to make a memorable visual spectacle - so we brought in the Mill VFX to take people on a journey through a distillery where the most crucial ingredient - the fire, gets bottled.
In its first week on air, the spot out-performed the norm for the spirits category.
Production & VFX: The Mill / Director: Paul Mitchell
Music: 'Fire & Brimstone' by Link Wray as performed by Bruce 'Big Daddy' Wayne and the Daptone players.