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Benjamin Ouellette

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Jack Daniel's - Tennessee Fire TV

For the release of Jack Daniel's brand of cinnamon-infused whiskey we wanted to make a memorable visual spectacle - so we brought in the Mill VFX to take people on a journey through a distillery where the most crucial ingredient - the fire, gets bottled. 

In its first week on air, the spot out-performed the norm for the spirits category. 

Production & VFX: The Mill / Director:  Paul Mitchell

Music:  'Fire & Brimstone' by Link Wray as performed by Bruce 'Big Daddy' Wayne and the Daptone players.

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