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Benjamin Ouellette

  • About
  • Work
  • MUSIC
  • Contact

Jack Daniel's - Independent Artist Campaign

For Independence Day, we created a poster series honoring the legacy of Jack Daniel.  The approach to each poster was incredibly unique - methods included carving letterforms from the charred staves of used whiskey barrels, traditional sign-painting on the door of a '54 Chevy, hand-stitched typography from fabric dyed with whiskey and a mishmash of paint pen, watercolor and screenprinting.  Working closely with our vendors, including the Helms Workshop, Jon Contino, and Golden West Signs, we documented the process behind each work.  

Director/DP:  Nate Laver

AWARDS:
CANNES LION : Press/Typography/Design
ONE SHOW : Design
TYPE DIRECTORS CLUB : Typography
COMMUNICATION ARTS : Design
COMMUNICATION ARTS : Typography
CRESTA: Typography
ADDY's: National
HATCH AWARDS: Best in Show

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