For 2 decades the American Legacy Foundation has been successfully using bold campaigns to shed light on the dangers of smoking and the sinister sales tactics used by Big Tobacco.  We took to the streets during SXSW to give people the facts - and with a nice assist from performing artists - created an extensive web campaign.  Continuing the theme of corporate shadiness is the 'Ugly Truth' broadcast campaign - an effective (& disturbing) group of TV spots I post-produced.